After refreshing the Apple TV branding today, Apple has quietly updated the Apple One logo as well. The new design, spotted on the updated Apple TV website, features a more vibrant look with an Apple icon divided into six coloured segments — each representing one of the bundled services included in the Apple One Premium plan.
Apple One, the company’s all-in-one subscription bundle, combines multiple Apple services under a single plan. Until now, it lacked a distinctive logo, but the refreshed design hints at Apple’s broader visual rebrand across its ecosystem. Interestingly, the new logo hasn’t yet appeared on the standalone Apple One webpage.
Apple One pricing starts at $19.95 per month for the Individual plan, which includes 50GB of iCloud+ storage, Apple TV, Apple Music, and Apple Arcade. The Family plan costs $25.95 per month with 200GB of iCloud+ storage and access for up to five users. The top-tier Premier plan, at $37.95 per month, includes 2TB of iCloud+ storage along with Apple TV, Apple Music, Apple Arcade, Apple News+, and Apple Fitness+. Depending on the tier, users can save between $12 and $32 per month compared to subscribing to each service separately.
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