How DeepSeek may play an important role in Apple’s next big AI move

Apple Intelligence

Apple is reportedly testing DeepSeek, the popular Chinese AI model, to bring Apple Intelligence features to China. Currently, Apple cannot use the same AI models in China that it uses in other countries because of strict government rules. However, DeepSeek can be a safe bet for Apple if they want to introduce Apple Intelligence in China.

That is because DeepSeek is owned by a Chinese company. It is cheaper to run and follows China’s regulations, which makes it a good choice for Apple, according to a report by Gizmodo. If everything goes well, Apple could finally launch its AI features in China.

This is important because Apple is losing ground to Chinese smartphone brands. Many smartphone users in China feel that local brands offer better features at lower prices. If Apple adds its AI features, more people might consider buying iPhones again.

However, Apple still has problems with its AI. Many of its features are not ready yet and have been delayed. One big issue is Siri. Apple has promised a major update to Siri, but it may not come until 2026.

Another problem is accuracy. Some users say Apple Intelligence makes mistakes when summarizing news or messages. This can be frustrating.

Despite these challenges, DeepSeek could be a big step for Apple. If the tests are successful, Apple may finally bring AI to one of its most important markets.