Apple iPhone 17 series launch date accidentally revealed by the company: This is when new iPhones may launch globally

iPhone 17 Pro

Apple may have accidentally confirmed the launch date for its upcoming iPhone 17 lineup. The company briefly posted an event invite on the Apple TV app, hinting at a September 9 unveiling for the new iPhones before quickly removing it. The accidental leak comes as anticipation builds for Apple’s next-generation smartphones, which are expected to include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

The invite, spotted by Apple Leaker before being taken down, carried a banner featuring the Apple logo with purple rays in the background. Some observers noted that the design resembled the original MacBook Air wallpaper, potentially signaling the introduction of the iPhone 17 Air. This would mark the first time Apple adds an “Air” model to its iPhone lineup, positioned as a sleeker alternative to the regular variant.

Apple typically announces its iPhone launch event in late August, so the early appearance of the invite may explain why it was quickly withdrawn. Whether it was a genuine mistake or a calculated teaser remains unclear, but the September 9 date now appears highly likely.

EXCLUSIVE!!

Apple accidentally added the 2025 September 9th iPhone event invite to the AppleTV App before promptly taking it down.

The design is reminiscent of the OG MacBook Air wallpaper, likely a hint towards the new iPhone 17 Air. pic.twitter.com/b9qLYTfZJC

— AppleLeaker (@LeakerApple) August 21, 2025

Price expectations

Leaks suggest the iPhone 17 Air could debut at $949 (around Rs 94,900), slightly higher than the outgoing Plus model. The iPhone 17 Pro is expected to start at $1,049 (around Rs 1,21,900 in India), while the top-end iPhone 17 Pro Max may launch at $1,249 (about Rs 1,39,900).

What to expect

Reports suggest the iPhone 17 Air will be the standout addition, offering a thinner design compared to the Plus model it replaces. The Pro models are expected to continue with upgraded cameras, improved displays, and faster chipsets. Apple is also likely to emphasize battery efficiency and AI-driven features as part of iOS 19 integration.