Apple CEO Tim Cook extended Holi greetings on social media, continuing his tradition of recognizing cultural celebrations. His message, posted on X (formerly Twitter), included a vibrant image clicked on an iPhone, highlighting the festival’s spirit.
Holi message and featured photoCook’s post wished a happy Holi to those celebrating and showcased a colorful photograph taken by Kushagra Tiwari. “Happy Holi to all those celebrating! May it be as joyous and fun as Kushagra Tiwari’s beautiful #ShotOniPhone photo,” he wrote. The image was shared as part of Apple’s ongoing #ShotOniPhone campaign, which promotes creative photography using iPhone devices.
The featured photographer, Kushagra Tiwari, is the Co-Founder and CEO of Exif Media, India’s largest talent management agency. His work has been recognized for capturing vibrant moments, aligning with Apple’s focus on creativity and visual storytelling.
In 2024, Tim Cook had also shared Holi greetings featuring a photograph by Indian photographer Joshua Karthik. His post similarly highlighted the festival’s colors and joy, reinforcing Apple’s tradition of celebrating cultural moments.
Happy Holi to all those celebrating! May it be as joyous and fun as Kushagra Tiwaris beautiful #ShotOniPhone photo. pic.twitter.com/6gQBQyyN67Tim Cook (@tim_cook) March 14, 2025
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