Apple announces Pride Collection 2025 ahead of Pride month

Apple Pride

Apple is getting into the spirit of Pride Month early this year with the launch of its brand-new Pride Collection 2025. The tech giant has introduced a colourful Apple Watch Pride Edition Sport Band, along with a new watch face and dynamic wallpapers for iPhones and iPads  celebrating the beauty of LGBTQ+ communities around the world.

The Pride Edition Sport Band is now available to order on Apple’s website and the Apple Store app. It will hit Apple Store shelves next week and is priced at Rs 4,500. It comes in three sizes—40mm, 42mm, and 46mm—with two length options: S/M and M/L. What makes the band special is that it’s handcrafted using multiple strips of vibrant colours, molded together to create unique patterns.

To go with the band, Apple is also rolling out the Pride Harmony watch face and a matching wallpaper for iPhones and iPads. The watch face features bold rainbow stripes that shift and move as you lift your wrist to check the time. The wallpapers aren’t static either—they subtly change as users move, lock, or unlock their device, making every interaction feel lively and dynamic.

These digital additions will be released soon through a software update—watchOS 11.5 for Apple Watch, iOS 18.5 for iPhones, and iPadOS 18.5 for iPads.

As always, Apple is not just showing support with design. The company is also providing financial support to organisations that work with and uplift LGBTQ+ communities.

With this collection, Apple continues its tradition of honouring Pride Month in a stylish, meaningful way—reminding users everywhere that individuality is something to be celebrated.