Amazon has officially revealed its upcoming Great Freedom Festival Sale, ahead of the upcoming Independence Day. The e-commerce platform has made the sale poster live on the homepage along with a dedicated page that highlights the deals and offers.
The event will bring major discounts across categories like smartphones, electronics, home appliances, fashion, and more.
Amazon Great Freedom sale dates
The sale kicks off at 12 PM on July 31, 2025 Noon and will run for several days with rotating deals and new launches. As with previous editions, the Great Freedom Festival is expected to last until August 8, although the exact end date hasn’t been confirmed in the banner. The sale includes limited-time lightning deals and day-wise discounts.
Early access for Prime members
Amazon Prime members will receive 12 hours of early access, starting at noon on July 31. This gives subscribers a head start to grab limited-stock deals and exclusive offers before they go live for all users. Prime access can be particularly beneficial for fast-selling categories like smartphones, laptops, and large appliances.
Deals
The Great Freedom Festival will offer discounts across multiple categories:
Up to 80% off on fashion, home, and kitchen items
Mobiles and accessories starting at Rs 6,999
Electronics and smart devices up to 75% off
TVs and appliances with exchange offers and bank discounts
Amazon Bazaar section featuring curated picks starting at just Rs 99
SBI Credit Card and EMI users will get an additional 10% instant discount. Other benefits include no-cost EMI, exchange offers, and coupon-based savings.
Additional details
Beyond shopping, Amazon is also running several contests and engagement features:
Spin and Win a MacBook Air
Answer and Win prizes worth Rs 25,000
Try Your Luck to win up to Rs 1.3 lakh
Fun Zone rewards worth Rs 1 crore+
To speed up the checkout process, users are encouraged to save their addresses, enable online payments on cards, and securely store card info before the sale begins.
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