Ai+ launches NovaWatch lineup with a rotating camera and earbuds built inside a watch

Novawatch

• Ai+ unveils NovaWatch lineup with four models for different user needs
• Wearbuds model combines smartwatch and built-in Bluetooth earphones
• NovaWatch series launches in India in Q1 2026, full details coming soon

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Ai+ is stepping into 2026 with a new wearable lineup called NovaWatch, and the company says it wants smartwatches to be useful, stylish, and easy for regular people to actually wear every day. The launch was announced in New Delhi on January 7, 2026, and the watches are expected to hit the market in the first quarter of 2026. Ai+ says this is part of its plan to expand beyond phones and build a family of connected devices that make sense for different kinds of users.

The NovaWatch lineup includes four models. Each one has a different purpose and a different personality. The first one is NovaWatch Active, which Ai+ says is for everyday users who want simple health tracking. This watch focuses on basics like heart rate, sleep, steps, and other common wellness numbers. Ai+ also claims the design format used in Active is something the industry hasn’t seen before, though full details will come closer to the sale date. The company is clearly pushing the idea that this is not just another fitness watch, but one that feels familiar from day one.

The second model, Wearbuds, is easily the most interesting. This is a smartwatch that comes with built-in Bluetooth earphones tucked inside the watch itself. That means you can check the time, track your health, and pull out your earphones from the same device. Ai+ says this is the first time a brand has combined a smartwatch and wireless earphones into one wearable. The idea here is convenience. You don’t have to carry a watch and earbuds separately. You just wear one device on your wrist, and your audio travels with you.

Then there’s the Kids Geo Fencing 4G Watch, which is built for parents who want to stay connected with their kids without giving them a smartphone too early. This watch supports 4G connectivity, lets parents call or message their children, and includes geo-fencing, a feature that alerts parents if their child moves outside a set area. Ai+ says the point is simple: keep kids connected, safe, and reachable, but without exposing them to apps, social media, or the distractions that come with a full phone.

The fourth model is Rotatecam 4G, which comes with a rotating camera. This one is aimed at people who like to create photos or videos and want their smartwatch to be part of that fun. The rotating camera adds a playful twist to the usual smartwatch camera placement, and Ai+ says this makes the device feel like a personal style accessory, not just a tech gadget.

Madhav Sheth, CEO of Ai+ Smartphone and founder of NxtQuantum Shift Technologies, said wearables are becoming normal in daily life, but many brands still build products that feel like technology experiments, not real-life tools. He said NovaWatch was designed by thinking about how people actually wear these devices, how visible they are, and how personal they feel. He also stressed that smartwatches need better design because they are not hidden in your pocket. They live on your wrist, where everyone can see them.

Ai+ says NovaWatch reflects its “Add A Plus” promise, which started with smartphones and is now being extended to wearables. The company has confirmed that full specs, pricing, and availability details will be shared closer to launch. The watches will be sold nationwide in Q1 2026 on Flipkart, through selected offline stores, and will launch alongside another audio product called Novapods.

For now, the message from Ai+ is clear: one watch, different models, different needs, and hopefully, less confusion about what to buy and why. The company believes wearables should fit people, not the other way around. And 2026 might just agree.