7 new features introduced in 2025 that changed the way you search on Google

Google

Google Search underwent one of its biggest shifts in 2025 as the company expanded AI capabilities across languages, devices and query types. India emerged as a key early market, receiving several features ahead of most countries. The updates focused on improving understanding, enabling multimodal inputs and delivering more contextual results. With nearly 15% of global searches now completely new each day and visual search adoption rising sharply, Google introduced tools designed to interpret intent more accurately and guide users through longer, more complex tasks.

AI Mode with Gemini 3

AI Mode became the core of the 2025 Search experience. First rolled out to India outside the US, it received an upgrade to Gemini 3, giving it deeper reasoning and enhanced multimodal understanding. It supports eight Indian languages and is widely used for writing help, comparisons and step-by-step assistance.

Nano Banana Pro

Google added Nano Banana Pro, a new image generation and editing model. Built on Gemini 3 Pro, it uses Search knowledge to create product prototypes, infographics and other visuals. Users in India can access it through the “Create Images Pro” tool in AI Mode.

Virtual Apparel Try-On

To improve shopping, Google introduced Virtual Apparel Try-On, which allows users to see how clothes drape and fit on their body shape using a photo. The feature is integrated across Search, Shopping and product listings.

Lens in AI Mode

Lens received a major upgrade in AI Mode. Instead of just identifying objects, it now interprets relationships within entire scenes. This helps users ask more context-aware questions about what they are viewing.

Circle to Search in AI Mode

Circle to Search became more powerful with AI Mode. Users can circle anything on the screen and get deeper follow-up details without leaving the app, making multitasking easier.

Search Live

Search Live uses the device camera to provide real-time visual assistance. Whether pointing at objects or surroundings, the tool offers instant support in English and Hindi.

Flight Deals

Google also enhanced travel planning with natural-language flight queries. The feature analyzes Google Flights data to suggest destinations and itineraries based on user intent.

Google AI Overview

Google AI Overview displays summaries above standard search listings. The feature employs artificial intelligence to combine information from sources across the web. It answers queries by synthesizing data instead of just providing links. The system utilizes the Gemini model for processing. Users see text blocks and citations for verification. The tool intends to address user needs directly on the search page. It activates automatically when algorithms detect specific utility. Publishers track changes in site traffic. The interface offers buttons to view details or visit origin websites. Google designs this function to streamline information retrieval for users.