10 new products Apple may launch in September 2025
Apple’s product launches in 2025 aim to refine existing lines with upgraded chips, design tweaks, and new features, continuing its strategy of incremental innovation. Explore the upcoming Apple products expected before year-end, along with key rumours for each.
iPhone 17 Series iPhone 17: Similar design to iPhone 16, featuring an A19 chip, larger 6.3-inch display, upgraded 24MP front camera, and possible 120Hz refresh rate. iPhone 17 Air: New ultra-thin, lightweight model with 6.6-inch display, A19 chip, 12GB RAM, 48MP rear camera, 24MP front camera, single speaker, and optional battery case. iPhone 17 Pro: Redesigned camera bump with three 48MP cameras, aluminium frame, A19 Pro chip, 12GB RAM, new colour options like orange or copper, and potential vapor chamber cooling. iPhone 17 Pro Max: All Pro features plus a thicker design to accommodate a larger battery.
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Apple Watch Ultra 3 Expected upgrades include a slightly larger display, 5G and satellite connectivity for messaging without Wi-Fi or cellular, an S10 or newer chip, faster charging, and a wider-angle OLED display that remains bright at angles.
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Apple Watch Series 11 A spec refresh featuring the S11 chip, with smaller changes following last year’s design overhaul. iOS 26 beta hints at a new “Sleep Score” feature that could debut on this model.
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Apple Watch SE 3 Possible larger display sizes, though earlier rumours of a bright plastic case seem unlikely now. The SE model is due for an update after no changes since 2022.
Apple TV 4K (4th Gen) Expected to feature an Apple-designed Wi-Fi and Bluetooth chip supporting Wi-Fi 6E or Wi-Fi 7, delivering faster speeds. Rumours of a built-in FaceTime camera remain unconfirmed.
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AirPods Pro 3 Expected design updates and improved active noise cancellation. Launch timing is uncertain, with rumours pointing to either 2025 or 2026.
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HomePod mini (2nd Gen) Likely to include updated Wi-Fi and Bluetooth chips supporting Wi-Fi 6E or Wi-Fi 7 and improved sound quality.
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AirPods Pro 3 Expected design updates and improved active noise cancellation. Launch timing is uncertain, with rumours pointing to either 2025 or 2026.
AirTag (2nd Gen) Rumoured to offer up to three times longer tracking range and a more tamper-proof speaker designed to prevent stalking.
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Other Accessories New MagSafe chargers and Beats products could join Apple’s accessory lineup this year.
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Studio Display 2 A new model featuring mini-LED backlighting is anticipated in late 2025 or early 2026.
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M5 Chip Upgrades The iPad Pro and Vision Pro headset will reportedly get the M5 chip this year. The iPad Pro may include dual front cameras for portrait and landscape modes. The Vision Pro could come with a redesigned head strap for improved comfort during extended use. Macs with M5 chips are expected in 2026, not this year.
