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Samsung Electronics appoints new mobile marketing chief as part of reshuffle

Samsung said Executive Vice President Choi Kyung-sik had been promoted to head of the mobile division's strategic marketing office. His predecessor, Lee Sang-chul, had been reassigned to oversee the firm's Southeast Asian operations.

May 11, 2017 / 11:19 AM IST

Tech giant Samsung Electronics named a new head of mobile marketing as well as a China chief as part of a long-delayed executive reshuffle following the arrest of its vice chairman for alleged bribery.

Samsung said Executive Vice President Choi Kyung-sik had been promoted to head of the mobile division's strategic marketing office. His predecessor, Lee Sang-chul, had been reassigned to oversee the firm's Southeast Asian operations.

Koh Dong-jin remained the head of the company's smartphone business, a Samsung spokeswoman.

The South Korean firm also named Kwon Kye-hyun as head of the China business, where Samsung's smartphone sales have struggled to regain momentum amid competition from rivals such as Huawei, Oppo and Vivo.