On New Year’s eve, not only did the country’s biggest food delivery apps offer great discounts, their CEOs also took to Twitter for a delightful exchange.
While the CEO of Zomato, Deepinder Goyal, is known for an active presence on Twitter, Swiggy CEO Sriharsha Majety posts mostly stayed limited to retweets until the New Year’s Eve when Majety decided to get out of his comfort zone (read: his “Twitter cave”).
Planning on getting out of my comfort zone ( my Twitter cave ) too today to share NYE tidbits on Swiggy :D https://t.co/iOPI2yZ5rKpic.twitter.com/1bS2wimSdC— Sriharsha Majety (@harshamjty) December 31, 2021
When Moneycontrol’s Tech, Startups, and New Economy editor Chandra R Srikanth tagged both the CEOs in a tweet, Majety, pointed out that the competition was not a fair one as he was still "learning the ropes".
Zomato vs Swiggy! Bring it on @deepigoyal and @harshamjty . What are you two eating tonight btw? https://t.co/RwR4F9kpDT — Chandra R. Srikanth (@chandrarsrikant) December 31, 2021
To which Goyal responded, "You will do amazing! Come on, let's do this.”
You will do amazing! Come on, let's do this.— Deepinder Goyal (@deepigoyal) December 31, 2021
This exchange on Twitter collected hundreds of 'likes' and comments.
Later, Majety followed up with more tweets with updates on orders and an announcement that Swiggy completed 1.5 million orders and that on December 31, 2021, Swiggy clocked an order peak of 9,500 orders per minute, breaking its own record of 5,500 orders per minute the previous year.
Read more: Swiggy clocks over 9,000 orders per minute, Zomato crosses 7,000 orders per minute on New Year's EveIn another tweet, Majety pointed out how on Swiggy's first New Year Eve in 2014, when it was a three-month-old food delivery platform, it clocked one order every three minutes. He even shared a referral code a few months later to pull in new users.
Over 1.1L users on the app at the moment ordering food and groceries right now! And this was me in 2015 sharing my referral code to get some new users https://t.co/BC48jfC3OH — Sriharsha Majety (@harshamjty) December 31, 2021
Zomato touched 7,100 orders per minute. Its previous record was over 4,000 orders per minute.
Read more: On New Year's Eve, a cake is being ordered on Zomato every second. Pic from 'war room'Meanwhile, closer to midnight, Majety put out another tweet thanking users for following his “mini entry on Twitter”.
OPM and all is great, but my new FPM ( followers per minute ) hit an all-time high too :D Thanks for following my mini entry on Twitter!!! — Sriharsha Majety (@harshamjty) December 31, 2021
He signed off for the day thanking Swiggy’s restaurant and delivery partners, tech, operations, CC and support teams and the staff at Instamart pods, among others.
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