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Storyboard in conversation with Rudratej Singh of Royal Enfield

Storyboard speaks to Rudratej Singh, President, Royal Enfield on their new bike and their unusual marketing strategy. Also Hidesign's founder and CEO Dilip Kapur shares his view on how the brand is attempting to make a mark in the challenging luxury market and Cadbury's new Valentine's day campaign.

first published: Feb 6, 2016 01:21 pm

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