The case study from IIM Indore comes from Swiss luxury watch brand Frédérique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.
Now, here is an activation by Canadian airline West Jet that truly defines the Christmas Spirit. A heartwarming activation that's sure to leave good brand memories and is already a viral success.
The topic for WARC and JWT's panel discussion which was held in New Delhi this week was something that the entire industry has been discussing for a while. When resources are limited and purses are being tightened how do you maintain sustainable growth?
This week, GroupM finally announced its new Managing Director for Maxus South Asia. Agency veteran Karthik Sharma will take over the reigns from January next year, as he succeeds Ajit Varghese, who was promoted to CEO, Maxus Asia Pacific in September.
On Web Check this week, we have the CMO of Big Bazaar, Akshay Mehrotra. And he's recommending a website that help curate actionable marketing content.
This week, we have the digital head of iContract Prashanth Challapali, and he's recommending whom you should follow on Twitter.
This week we are at the sprawling Powai campus of one of India‘s leading engineering and construction conglomerates Larsen and Toubro (L&T).
Here is a round up of all the entrepreneurial headlines.
This is the season 3 of NSE Funancial Quest. Today we come to you from city number 10, Nagpur, the city of oranges.
This week we put the spotlight on 30 year old Eldars Loginovs from Latvia who co-founded Fastr in 2012.
Are we seeing the beginning of a new more competitive phase in ecommerce where the battle is shifting to premium services versus discounts?
It is time for trend spotting with Kanwaljit Singh, Co-founder of Helion Venture Partners; USD 605 million early to mid stage venture fund.
Founded by Raghunandan and Aprameya Radhakrishna in 2011, TaxiForSure is an aggregator of independent car rental companies and taxi owners.
NSE Fin Wiz visited the Sona Group in Gurgaon to gauge thoughts and notions of young professionals on investment and financial planning.
Bertrand D'Souza editor of Overdrive answers all your motoring queries on Auto Selector.
A vehicle that costs as much as an executive sedan but you can't drive it on Indian roads – the Rage Cyclone R70T. It has got the engine from a small city hatchback but it is as much fun to drive as a supercar. Here is Jamshed Patel of Overdrive with what is probably the most fun he has had in a vehicle outside of a race track.
Two of India's best selling D-segment sedans pit against each other. We have the all new Skoda Octavia pit against the segment leader the Hyundai Elantra.
Pankaj Mathpal, Optima Money Manager answers your queries in Personal Finance.
At the Motilal Oswal's 18th Wealth Creation Study esteemed panel spoke on the A,B,C, of wealth creation.
Lalit Modi said he is being targeted by the present government and expects things to change if a new government comes into power.
In an interview to CNBC-TV18, Kishore Narne of Motilal Oswal Commodity Brokers spoke about current trend in commodities markets.
In an interview to CNBC-TV18, Feroze Azeez of Anand Rathi Pvt Wealth Mgmt shared investment tips while answering caller queries.
In an interview to CNBC-TV18, Ram Pitre of Anand Rathi Commodities spoke about the current trend in commodities market.
Here's how small cap stocks opened on December 13
In an interview to CNBC-TV18, ABL Srivastava, director - finance, NHPC says the situation of outstanding has bettered though the entire outstanding has not been liquidated yet.