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LIME IIM Indore: The watch maker's challenge

The case study from IIM Indore comes from Swiss luxury watch brand FrÃ©dÃ©rique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.

first published: Dec 14, 2013 05:26 pm

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