The case study from IIM Indore comes from Swiss luxury watch brand Frédérique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.
first published: Dec 14, 2013 05:26 pm
A collection of the most-viewed Moneycontrol videos.
Why markets haven’t delivered and why they will turn now
Nifty Upmove Hinges On Quarterly Earnings; Will LG Electronics See A Listing Pop?|Opening Bell Live
Live: Nifty snaps 2-day winning streak but rebounds from day's low | Closing Bell | 4K
Sridhar Vembu on Zoho, Arattai. Swadeshi Tech, AI, and India’s Digital Future | Exclusive Interview
You are already a Moneycontrol Pro user.