Get App
Last Updated : Aug 13, 2018 12:38 PM IST | Source:

The times when an average American consumed 90 bottles of whiskey a year

By 1820s, whiskey was sold at twenty-five cents a gallon, making it cheaper than wine, beer, tea, coffee and even milk.

America's colonial thirst in the road leading to prohibition, which imposed a constitutional ban on production, sale, and consumption of alcohol in the 1920s, was at an all-time high in the 1800s, as an average American drank nearly 90 bottles a year.

Even after factoring in the abstainers, Americans were consuming 1.7 bottles of a standard 80-proof liquor per person, per week.

In his book - Last Call: The Rise and Fall of Prohibition, author Daniel Okrent attributed the raucous consumption of alcohol in the states to the boom in the “corn belt” in the Midwest which created large new supplies of corn.


At this point, it was cheaper and more profitable to convert corn into whiskey than transporting it to eastern markets, without it spoiling.

Thus, as Okrent notes, by 1820s, whiskey was sold at twenty-five cents a gallon, making it cheaper than wine, beer, tea, coffee and even milk.

The number of distilleries also increased five-fold, to 14,000 in between 1790 and 1810.

“In cities it was widely understood that common workers would fail to come to work on Mondays, staying home to wrestle with the echoes and aftershocks of a weekend binge. By 1830, the tolling of a town bell at 11 a.m. and again at 4 p.m. marked ‘grog time,’” wrote Okrent in his book.

English traveller Frederick Marryat in his 1837 book "A Diary in America," noted that drinking was synonymous with both celebration and sorrow.

“I am sure the Americans can fix nothing without a drink. If you meet, you drink; if you part, you drink; if you make acquaintance, you drink; if you close a bargain you drink; they quarrel in their drink, and they make it up with a drink. They drink because it is hot; they drink because it is cold. If successful in elections, they drink and rejoice; if not, they drink and swear; they begin to drink early in the morning, they leave off late at night; they commence it early in life, and they continue it, until they soon drop into the grave.” wrote Marryat in his book.

Alcohol consumption: 1800s vs 2018

Currently, an average American consumes 9 litres of ethanol per year, per capita - which is nearly three times less than per capita consumption in 1830.

Eastern European nation Belarus, which currently has the highest per capita alcohol consumption in the world at 17.5 litres of ethanol per year, per capita, is only consuming 66 percent of what Americans were consuming in the 1800s.

Moneycontrol Ready Reckoner
Now that payment deadlines have been relaxed due to COVID-19, the Moneycontrol Ready Reckoner will help keep your date with insurance premiums, tax-saving investments and EMIs, among others.

First Published on Aug 13, 2018 12:38 pm
Follow us on