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How much do Instagram influencers really make?

Overall, the categories making influencers the most money are animals, business and marketing, and fitness and sport.

July 21, 2021 / 09:20 PM IST
The average influencer makes $31 per hour, but a beauty specialist will earn double that, with $60 per hour. (AFP/Getty Images)

The average influencer makes $31 per hour, but a beauty specialist will earn double that, with $60 per hour. (AFP/Getty Images)

The battle for likes is still raging on Instagram. And with a growing number of influencers out there, the market is more competitive than ever. But how much money can an influencer really make? A survey from HypeAuditor reveals some surprising figures.

With perfect posts, magnificent wardrobes and gifts galore... on Instagram, the daily lives of influencers are filled with the stuff of dreams. Yet, behind this outward success, how much money are they really making? HypeAuditor conducted a survey of 1,865 Instagram influencers, asking them about their income, their workload and time invested, as well as their main sources of income. Of them, 45.74% were women and 28% were age 25-34.

Average monthly income nears $3,000

The first key takeaway from HypeAuditor's report is that half of the influencers surveyed (48.5%) say they make money from their Instagram account. On average, an influencer earns $2,970 per month. However, there are significant differences in income among accounts, notably depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month. Mega-influencers (more than one million followers) make $15,356 per month.