Happy Holi 2025: How the festival is expected to generate Rs 60,000-crore business

Holi will be celebrated on March 14.

The festival of colour, Holi 2025, is here. Apart from bring festivities, the festival is also expected to add colours to the economy with an economic boost of Rs 60,000 crore. According to the Confederation of All India Traders (CAIT), the Holi is expected to generate business worth Rs 60,000 crore this year, which is 20 per cent higher than last year, amid high demand for colours, gulal, water guns, sweats, dry fruits, and FMCG products, among others.

Similar to previous years, traders and customers are boycotting Chinese goods this year also. Only Indian-made herbal colours, gulal, balloons, apparel, pooja materials, water guns (pichkari), and sandalwood are being sold.

CAIT in its official statement said various business sectors are witnessing a sharp rise in Holi-related sales amid higher spending.

Among the products that are in high demand are sweats, FMCG products, gift items, dry fruits, clothing, flowers and fruits, and consumer durables..

The traders’ body said there is also a high demand of T-shirts, kurta-payjamas, ans salwar suits for playing Holi with colours. T-shirts with ‘Happy Holi’ written on them are also in steady demand in the market.

According to CAIT data, the Holi festival this year is expected to generate business worth over 60,000 crore, which is about 20 per cent higher than the Rs 50,000 crore recorded last year.

Praveen Khandelwal, secretary general of CAIT and BJP MP from Delhi’s Chandni Chowk, said there is an increased demand for venues also as large-scale celebrations are taking place across Delhi and the entire country. More than 3,000 Holi Milan celebrations of varying scales are being organised in Delhi alone.

It said shops and markets are recording heavy footfall amid Holi 2025.

Kandelwal said Holika Dahan is being held on March 13, while the festival of colours will be celebrated on March 14.

He said Holi is expected to “stimulate economic activities, benefiting local businesses, small traders, small-scale industries, and the MSME sector in particular”.