Watch accompanying videos of Storyboard wherein David Roman, Chief Marketing Officer of Lenovo WW speaks to the show's Editor Anant Rangaswami about elaborating on the need to work with the consumers in building a powerful brand.
Also Prasanth Kumar, CEO-South Asia of Mindshare speaks about how a media agency like his own is adapting to the changing digital ecosystem.
Take a look at how Google wants to be the first choice destination for all World Cup T20 questions.
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