Watch accompanying videos of Storyboard wherein David Roman, Chief Marketing Officer of Lenovo WW speaks to the show's Editor Anant Rangaswami about elaborating on the need to work with the consumers in building a powerful brand.
CNBC-TV18‘s Anant Rangaswami talks to Rob Norman CEO at GroupM, R Gowthaman, COO at Mindshare Asia Pacific, CVL Srinivas, CEO at GroupM South Asia and Prasanth Kumar, CEO South Asia at Mindshare where they navigate the changes in the media landscape in the last year and try and get a sense of where it is headed in the next year.