Watch accompanying videos of Storyboard wherein David Roman, Chief Marketing Officer of Lenovo WW speaks to the show's Editor Anant Rangaswami about elaborating on the need to work with the consumers in building a powerful brand.
Chinese PC maker Lenovo is all set to take the battle into the smartphone segment. After becoming the second largest smartphone brand in China, it is stepping up its global plans and naturally the India market has a key role there.