If you've been a follower of global marketing trends, you would have heard of the term 'Adaptive Marketing' which basically means tailoring marketing activity to meet consumer's interests and needs based on real time data.
The entire Storyboard team is off to the Designyatra next week, so look out for great coverage soon.
Unilever's 9 month long media review ended last fortnight, with incumbent agencies Mindshare, PHD and OMD retaining their existing regional accounts.
In an interview with CNBC-TV18’s Anuradha SenGupta, Meenakshi Menon of Spatial Access Solutions, R Gowthaman of Mindshare, and Manisha Lath Gupta of Axis Bank, discuss the opportunities and challenges that the media landscape is throwing up today for advertisers and their media agencies.
Here's a slice of what's lined up on CNBC-TV18's show Storyboard: branded apparel makers react negatively to the Union budget, Maruti Suzuki finds the luxury market a tough ride - just 25 Kizashis booked in the first month and Mindshare's Dominic Proctor on he media landscape.