Market research questionnaire cheat sheet

There are two types of market research: quantitative and qualitative. The first looks for pre-defined parameters that allow for input into spreadsheets and hard analysis. The second asks specific questions that require longer, more detailed answers

January 15, 2015 / 17:25 IST

There are two types of market research: quantitative and qualitative. The first looks for pre-defined parameters that allow for input into spreadsheets and hard analysis. The second asks specific questions that require longer, more detailed answers. Here’s what you need to know about developing questionnaires for both types of research.

first published: Jan 15, 2015 05:25 pm

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