Note to readers: Hello world is a program developers run to check if a newly installed programming language is working alright. Startups and tech companies are continuously launching new software to run the real world. This column will attempt to be the "Hello World" for the real world.
Sridhar Ramaswamy and Vivek Raghunathan, two Google veterans, quit the search engine company recently to launch Neeva, search engine without ads. Their pitch is that ‘Neeva gives you a private, ad-free search experience with only real results.’ Users will have to pay $5 for the service.
To buy an iPhone, which promises to be more secure and private, you have to pay a premium. Tim Cook, the chief executive officer of Apple, feels that data hungry companies manipulate users and violate their privacy. According to him, the “data-industrial complex” degrades our “fundamental right to privacy first, and our social fabric by consequence.”
The growing awareness and expectation of privacy is great. Several companies including upstarts like Neeva and big old companies like Apple are getting ready to serve the privacy-conscious user better. Overall, it’s great for proponents of privacy.
However, these privacy-focused products seem to be only for users who can afford to pay for it. While a large section of internet users — including hundreds of millions of users from countries like India — can not afford these privacy-focused products.
The internet, as we speak, is going from a free and open space to a walled garden where anything with a reasonable expectation of quality or privacy comes at an extra cost. The argument to charge for such services is grounded in the fact that everything has a cost to create. And the creators need to be paid. And that’s a completely fair argument.
But the unfortunate fallout of the argument is that the internet will soon be divided into services for those who can pay and those who can’t pay. Those who can’t, will be tracked across the web, manipulated, sold to and bombarded with advertisements. The only way to make sure that average users, who do not have the money or will to go the extra mile to ensure reasonable privacy, do not get exploited is to legislate strong data protection laws.
However, India’s personal data protection bill has been stalled since 2019. The bill was introduced in the Lok Sabha in December 2019. It was referred to a standing committee which has extended its submission twice already. Last we heard, the standing committee was supposed to submit its report by the budget session of 2021. That deadline has passed too.