The wheels are again in motion in Bollywood. To be sure, there was an attempt to get the Bollywood juggernaut moving earlier this year when BellBottom released around Independence Day weekend in August. However, several factors had put the brakes on then.
For one, Maharashtra theatres had remained resolutely shut. Other states were only allowing 50% occupancy in cinema halls. Add to that the fact that no late night shows were allowed and the general public was still hesitant to step out after the Covid pandemic, and the end result wasn’t on the expected lines.
Seventy-five days on, things have changed for the better. Maharashtra has allowed theatres to play films, the majority of states are allowing 100% occupancy, night curfews are no longer being enforced, and there is once again excitement among the ‘aam junta’ to watch films in theatres. Moreover, the festive season is here, and that has further incentivised people to venture out.