Moneycontrol
Last Updated : Dec 08, 2018 04:39 PM IST | Source: Moneycontrol.com

2.0 likely to hit Rs 500 crore target in India; stage set for Zero, Simmba

The film has set new benchmarks for the industry after becoming the second highest grossing Hindi dubbed film surpassing lifetime business of Baahubali: The Beginning (Rs 119 crore- Hindi version).

Maryam Farooqui @farooqui_maryam

The Indian film industry is in its final phase of the year and every new release especially big banner offerings play a crucial role in terms of overall box office collections. Just when the sector was being skeptical of the last quarter after the disappointing performance of Thugs of Hindostan, 2.0 gave the boost it needed.

The Rajinikanth and Akshay Kumar-starrer has ended its first week on a positive note with collections to the tune of Rs 139.75 crore from Hindi version. And the science fiction thriller has crossed Rs 500 crore target worldwide.

In its first weekend, the film did a business of over Rs 97 crore and added over Rs 47 crore during its eight day extended week. The total went up to Rs 140 crore approximately (Hindi version). And with this 2.0 has been added in the list of best first-week grossers of Bollywood in 2018.

Topping the list of films with highest first week collection in 2018 is Sanju starring Ranbir Kapoor with Rs 202.51 crore revenue. In the second place is the period drama Padmaavat with Rs 166.5 crore followed by Race 3 with Rs 145 crore, and Thugs of Hindostan with Rs 134.95 crore.

Talking to Moneycontrol, trade analyst Joginder Tuteja said, “In terms of all India collection 2.0 as of now is somewhere around Rs 300 crore and I am looking at around Rs 450-500 crore overall lifetime India collection.”

The film has set new benchmarks for the industry after becoming the second highest grossing Hindi dubbed film surpassing lifetime business of Baahubali: The Beginning (Rs 119 crore- Hindi version). It has also emerged as Rajinikanth’s highest grossing Hindi film and has become Askhay Kumar’s biggest grosser marching past Toilet Ek Prem Katha (Rs 132 crore) and Rowdy Rathore (Rs 131 crore) which were his highest performing films over the years.

An important aspect to note is that 2.0 has given a strong performance in Hindi markets. The collections from the Hindi belt are around 47 percent of the all India business, according to Box Office India, a Bollywood news portal.

This is a feat for Tamil films as they have been able to attract crowds in big numbers from south but failed to do so in northern parts of India. Contribution from the Hindi markets was 46 percent for Baahubali2: The Conclusion. Until now, five films from the south have been able to achieve Rs 300 crore target worldwide and a major part of the business came from the Hindi markets.

2.0 has set the stage for other two major releases --- Shah Rukh Khan’s Zero and Ranveer Singh’s Simmba that will hit the theatres on December 21 and 28, respectively.

Simmba has received good response considering it is a Rohit Shetty film and you can expect a good opening especially in single screens. Zero is looking at the multiplex audience as it is a Shah Rukh Khan film. We are definitely looking at a good year unless the content turns out to be not so good which will not be the case as Zero is an Anand L Rai film. Simmba is a remake of south film Temper which was a hit and this means that we are looking at a year which will be far better than the last. Hopefully the good time will continue in 2019 as well,” said Tuteja.

While it looks like the gamble paid off as 2.0 has turned out to be a successful venture, big budget movies still seem a risky affair for India.

“Even if 2.0 has done well it has a budget which is far more than Baahubali. Baahubali we saw that it made Rs 1,000 crore just in India. 2.0 will do half of that and that too at a major budget. Plus, the film (2.0) has also done exceedingly well mainly because of the Hindi version’s contribution,” Tuteja explained.

“Hence, filmmakers will still wary putting this kind of money because after spending Rs 500 crore if you are getting a break even then it is not really good ROI (return on investment) a good ROI is when you make 50 percent of what you have spent,” he added.

The sequel to 2010 Tamil film Endhiran, 2.0 is raking good numbers from the overseas markets as well. Its first week business in USA stands at Rs 29.28 crore, UK Rs 5.55 crore, Australia- Rs 5.86 crore and New Zealand- Rs 1.10 crore.

Looking at the film’s international performance the makers have decided to release the movie in China on a big scale. Lyca Productions has said that they have joined hands with HY Media, one of China’s most prominent production and distribution companies for 2.0’s release in the neighboring nation.

Dubbed and subtitled version of the film is slated to release in China in 10,000 theatres with 56,000 screens including 47,000 3D screens, in May 2019. This will be the widest 3D release for any foreign film.
First Published on Dec 8, 2018 10:43 am
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