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Last Updated : Apr 04, 2019 05:44 PM IST | Source:

Vu TV launches Vu Pixelight TV, Vu UltraSmart TV, Vu Premium Android series in India: Price, specs, availability

The company has surpassed Panasonic to become the fourth largest television brand in the country.

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Indian television brand Vu has launched three new television series - the Vu Pixelight TV, Vu UltraSmart TV and Vu Premium Android TV. While the Vu UltraSmart TV range is the most affordable of them all with price starting Rs 14,500, the Vu Premium Android is the most extravagant and runs on Android 8.0 Oreo.

The TV range will be available to purchase on offline stores along with Flipkart from April 5.

Vu VOD Upscaler Technology


Along with the televisions, VU also announced Vu VOD Upscaling Technology. The proprietary upscaling technology combines multiple advanced machine learning algorithms with DSP (digital signal processor) to provide top-notch video and audio playback for VOD content. The technology renders high-end cinema quality playback for VOD content, thus enhancing the OTT experience of users.

Vu Pixelight TV

Vu Pixelight 4K Television series comes equipped VU upscaling technology which delivers upscaled picture and sound quality for streaming Video on Demand (VOD). Vu Piexlite TV comes with Pixelight Remote with 4 Hotkeys to instantly access built in Premium Licensed apps like Netflix, Amazon Prime and YouTube, and an apps menu with multiple Indian apps and content too. The menu comes with popular apps such as Eros Now, Hungama Play and many more. The Vu Pixelight TVs come with HDR technology along with built-in Dolby Audio and DTS technologies, which provides an immersive entertainment experience.

Vu Pixelight TVs comes in four sizes - 43-inch priced at Rs. 30,000, 50-inch priced at Rs. 39,000, 55-inch priced at Rs. 42,000 and 65-inch priced at Rs. 66,000.

Vu UltraSmart TV

As mentioned The Vu Ultrasmart Full HD TV is the most affordable of the lot. The televisions comes with licensed Netflix, Prime Video and YouTube apps - all of which can be  accessed easily on its 4-Hotkeys remote. Vu UltraSmart TV features High Bright Panel and built in Dolby and DBX-TV audio, all housed in a sleek piano design body thereby delivering a great picture and sound quality, .

Vu UltraSmart TVs comes in three sizes - 32-inch priced at Rs. 14,500, 40-inch priced at Rs. 21,000 and 49-inch priced at Rs. 31,000.

Vu Premium Android

Vu Premium Android 4K TV series is the most advanced among the three. The TVs come powered with HDR 10 & Dolby Vision technology, which upscales the details by maximizing contrast and color accuracy thereby delivering immersive 4K HDR picture quality without losing details. The television runs on Android 8.0 Oreo and has built in high-quality Dolby MS12 Audio and & DBx-tv which delivers wider soundstage audio clarity to the content. The televisions come in Titanium grey material with OD22 slim design which gives it a premium look and feel and complements the living room decor

Vu Premium Android TVs comes in four sizes - 43-inch priced at Rs. 35,000, 50-inch priced at Rs. 41,000, 55-inch priced at Rs. 47,000 and 65-inch priced at Rs. 72,000.

During the launch event the company also announced it has clocked revenues worth Rs 1,000 cr in the financial year 2018-19. The company has surpassed Panasonic to become the fourth largest television brand in the country. It has registered a growth rate of 28 percent in the year at time when peers including industry leaders Samsung, Sony and LG clocked negative growth rate of about three percent.

Commenting on the growth figures, Devita Saraf, Chairman and CEO, Vu TV said, “We are driven to bring advanced, cutting-edge innovation in entertainment technology globally. To the same end, clocking in Rs 1,000 cr in revenues is a strong validation for our endeavour vision. Our biggest strength is the rising number of India’s tech-and-digital-savvy users who have shown a clear need for the products and services that we innovate."

"Vu Technologies makes television for the new-age consumer who wants to experience detailed picture quality, sound clarity and a world of content. Having customer- centric approach has led Vu to the unwavering loyalty of the customers- high net worth individuals and young professionals,” she added.

Speaking at the event, Abhishek Nag, Director- Business Development, Netflix India - technology partner of VU – said, "Smart TVs in India are expected to grow from 10-12 million in 2018 to 20 million by 2020 according to industry estimates. This clearly indicates that consumers increasingly want an incredible viewing experience on a big screen in their home with easy access to their favourite content. We're thrilled to continue our partnership with Vu TVs and deliver a fantastic Netflix experience at the touch of a button."

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First Published on Apr 4, 2019 04:23 pm
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