TikTok starts testing ad-free subscription plan

TikTok confirmed to TechCrunch that it is testing the plan but only within a single, English-speaking market outside of the US. (Source: Bloomberg)

TikTok is reportedly looking to introduce a new ad-free subscription tier to the platform. The company is running a limited test for the subscription.

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This was reported by Android Authority, which found a code within the app that suggests the plan. As per the screenshots shared by the publication, the new plan will remove ads from the platform for $4.99 per month.

(Image: Android Authority)

After the report, TikTok confirmed to TechCrunch that it is testing the plan but only within a single, English-speaking market outside of the US. When asked for launch plans, TikTok made no official commitments and said that tests do not necessarily mean the product will launch.

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This wouldn't be widely out of place for TikTok, since other social media platforms have adopted a similar strategy.

Snap Inc offers Snapchat Plus, and Elon Musk has previously said that X will expand the current premium subscription to offer an ad-free version of the platform.