Samsung opens BKC store in Mumbai after Apple

(Image: Samsung)

Samsung has opened a new lifestyle store at the Jio World Plaza mall in Mumbai, located in the Bandra Kurla Complex (BKC).

Samsung BKC, as its known, is spread across 8000 sq ft. and will showcase the company's premium portfolio of devices. The company says it will host curated experiences for the products.

(Image: Samsung)

The store will showcase a large range of products ranging from smartphones to televisions, refrigerators and other home appliances like washing machines. Samsung will run dedicated booths for all of its AI-enabled products.

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Samsung says it, "will re-imagine the retail shopping experience and unlock new possibilities for our customers by bringing the best of both online and offline worlds".

Customers will be able to select and order products from a digital catalogue along with in-store assistance where required. The company says the store will ship orders to any part of the country.

(Image: Samsung)

You can also pick-up your online orders within a two-hour time window. The store will offer exclusive special edition colors for the Galaxy S24 series and phone personalization services.

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"We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology,” said JB Park, President & CEO, Samsung Southwest Asia.