LinkedIn wants to help you maximize your presence on the site. While this may not sound like a very original pitch, LinkedIn's new profile tools will get you lots of mileage if you decide to use them.
The first of these new features allows you to add a cover story to your profile. Think of the cover story as a WhatsApp status, only more professional and slightly different in the way it works.
A good cover story can help you get noticed and serves as your first 'hello' to employers. The idea is to give them an overview of your skills and experience using a short video introduction.