Royal Enfield had previously showcased the Concept KX at the 2017 EICMA.
With the storm of electric vehicles brewing, major automobile manufacturers have begun preparing or launching their fully electric vehicles. While some of them have electrified their existing models, some have developed a completely brand-new fully electric vehicle. Among them is Indian motorcycle manufacturer Royal Enfield, who is expected to debut its first fully electric motorcycle concept at EICMA next year.
The motorcycle should be a part of the company’s ‘Royal Enfield 2.0’ strategy for the future. In a report by ET Auto, the company’s new CEO Vinod Dasari states, “I think we have hit the bottom. Given the range of products that will come, it (a double-digit growth rate) is possible. The general economic sentiment has also got to improve. High-end vehicles get hit much worse during downturns. But the minute the sentiment improves, the fastest growing segment will also be this.”
This indicates that the company will be developing new products and electric motorcycles, by setting up small-scale assembly plants across India. It is also expected to expand its 500+ studio stores across the country, which manage to sell an average of 12-15 motorcycles per month.