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Demand almost 95% in July: Bajaj Auto ED Rakesh Sharma

Certain urban markets are underperforming because of lockdown-related measures but rural demand has compensated for the shortfall

July 23, 2020 / 06:12 PM IST

Direct consumer purchases from showrooms of two-wheelers in July has jumped to 85 percent of pre-COVID-19 levels and is seen improving further in the coming months for India’s third largest bike maker Bajaj Auto.

While certain urban markets are underperforming because of lockdown-related measures rural demand has compensated for the shortfall, said a top official of Bajaj Auto talking to analysts over a conference call.

Rakesh Sharma, Executive Director - Bajaj Auto said, “In July, we have seen demand climb up to 85 percent for motorcycles. The first ten days of July have been pretty good. We have seen demand reaching almost 95 percent in the first ten days of July compared to July 2019. Lockdowns impacted the retail number in Bengaluru, Bihar and Guwahati. Now, we are back to 80-85 percent.”

Some of Bajaj’s dealerships, especially those in the containment zones, remain shut. Still about 95 percent of the company's total dealerships count are operating normally. In July 2019, the company clocked sales of nearly 171,000 motorcycles.