TRAI scores a biggie with ban on unwanted calls and SMS

Coming down heavily on the then common spate of unwanted calls and SMSes has been one of TRAI's most profound moves. The regulatory body's The Telecom Commercial Communications Customer Preference Regulations, 2010, which came into being from December 1st, 2010, had its regulations implemented only post September, last year and as of March 29, 2012, TRAI has had a victorious march. The Telecom Regulatory Authority of India (TRAI) had among other provisions, allowed customers who did not wish to receive unsolicited commercial calls and SMSes to register their preferences under what it referred to as the National Customer Preference Register (NCPR). Little did the body know the response it was to get from customers, who quite understandably were miffed with an endless stream of unwanted commercial calls and SMSes, citing promotional offers, new schemes, among others things. Now, in an official release, TRAI has let the numbers talk. The official statement details that as of March 29, 2012, a total of 161.66 million customers have registered their preference on NCPR.

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