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Microsoft to invest $605 million in Barnes & Noble's Nook

Trying to make their way through an adequately populated eBook market, is Microsoft Inc., who according to ...

May 02, 2012 / 18:00 IST

Trying to make their way through an adequately populated eBook market, is Microsoft Inc., who according to reports will be investing $605 million over a period of five years in Barnes & Noble Inc.'s Nook e-reader and college textbook business. With this move, Microsoft aims to gradually make its presence felt in the swelling tablet market, and also change things a bit as far as market domination is concerned, which is currently enjoyed by both Apple and Amazon with their respective iPad and Kindle Fire tablets. This move by Microsoft Inc. will also keep it ready in time for a major shift that the industry is to witness, as far as the market for downloadable college textbooks go. Barnes & Noble, reportedly will receive a boost in capital and also see the doorway to the digital books market outside the United States open, post the tie-up. The report adds "The new unit will be run and majority owned by Barnes & Noble and will maintain a relationship with the U.S. bookstore chain's nearly 700 stores."

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first published: May 2, 2012 05:52 pm

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