Governments Need To Address Growing Interests Of 'Digital Citizens'

Nearly 50 percent of citizens surveyed in India believe that interacting with their government is easy and the same percentage feel it’s just as easy to interact with the government as it is with private-sector companies, according to a new survey from Accenture.That response is higher than the results from six other countries participating in a global “pulse survey” conducted with more than 1,400 citizens in Australia, France, Germany, Singapore, the United States and the United Kingdom. About one-third of respondents in those countries believe it’s easier to interact with the government than with private-sector companies.These same “digital citizens,” however, want increased access to public services and are more inclined to use digital channels, including online and mobile resources, to conduct routine government business. In fact, more than 70 percent of the survey respondents already use the Internet for submitting and tracking government forms and payments and more than half (53 percent) say they want to use more online channels in the future.Click here for full story