TRAI presses for transparent mobile tariff advertising

Although, owning a mobile phone may have ceased to be a luxury in our country today, paying up for one is surely turning out to be an expensive affair with fatter bills, among other things. Add to that the misleading, or ambiguous tariff advertisements that one may come across, while looking up for the ‘best plan’. The Telecom Regulatory Authority of India (TRAI), a rather vigilant body overlooking the affairs of the telecom sector in our country has looked into the matter and has now directed all telcos to keep all advertisements publicising mobile tariff plans transparent. Precisely that! The body, during its course of investigation in the matter found that telcos were increasingly indulging in less than accurate tariff advertising, which included practices like - “induce the consumer to subscribe to a tariff plan, which he would not have subscribed; contains an untrue statement; omits a material fact having bearing on the subscriber’s decision; and fails to disclose attached limitations and restrictions.”

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