Recently when Rahul Khullar, the Chairman of the Telecom Regulatory Authority of India (TRAI) was quizzed on the issue of pesky SMSes, he assured that something would be done by November 5. Sure enough, the TRAI, by way of its official statement yesterday released the 'The Telecom Commercial Communications Customer Preference (Tenth Amendment) Regulations, 2012', and Telecommunication Tariff (Fifty Fourth Amendment) Order, 2012' in an attempt to better address the niggling issue of unsolicited SMSes. TRAI’s amended regulations aim to “tighten the framework” pertaining to addressing the menace of Unsolicited Commercial Communications (UCC), especially relating to commercial SMSes from unregistered telemarketers.
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