With Siri and new alliances, Apple takes on Google search

When Apple Inc sends out its coveted invitations to major events, one CEO has always been making the guest list of late: Jeremy Stoppelman.

June 21, 2012 / 13:30 IST

When Apple Inc sends out its coveted invitations to major events, one CEO has always been making the guest list of late: Jeremy Stoppelman. The co-founder and chief executive officer of consumer review website Yelp Inc has never taken the stage at these gatherings, but his company has become an important weapon in Apple's arsenal as it steps up its assault on ally-turned-rival Google Inc.

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first published: Jun 21, 2012 01:23 pm

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