The 73-year-old brand’s focus on bone-in chicken — like its iconic red-and-white-striped bucket of fried drumsticks — has left it flailing among younger customers, who are obsessed with boneless white meat
Sapphire Foods shares jumped over 12 percent, reaching a record high, fueled by heavy trading volumes and a significant transaction involving 8.5 lakh shares at Rs 355 per share.
Fast-food chain KFC's parent Yum Brands Inc apologised to customers in China over its handling of a recent food scare that has hit the company's sales in its biggest market.