The company, which forayed into the Indian market in January this year with ecommerce major Flipkart, plans to be present across about 10,000 retail points in the first phase of offline expansion.
The phone- touted as the world's most powerful phone- was earlier planned for a December 7 launch in India. However, as Micromax's co-founder Rahul Sharma puts it, the company plans "to announce something special with Yutopia."
According to a company spokesperson, the company has two devices scheduled for December 17. While one of them will be the Yutopia handset, the other device would not be a smartphone.
Yunique, priced at Rs 4,999, will be available from September 15 through a flash sale on e-commerce major Snapdeal.
Domestic handset maker XOLO plans to launch new handset every quarter under sub-brand Black as it looks to compete aggressively with brands like Xiaomi, Motorola and Yu that drive significant chunk of their revenues from online sales.
The company today unveiled two new devices under the Honor range -- 4X (priced at Rs 10,499) and 6 Plus (Rs 26,499), which will be retailed through eCommerce major Flipkart. It now has four devices under the Honor range.
Motorola, which was acquired by Chinese technology giant Lenovo from Google last year, sells its devices in India through e-commerce firm Flipkart.
Smartphone maker Micromax has launched its latest range called Yu and the first phone is called Yureka.