Tvc

The newly launched Eveready TVC shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches.

Storyboard: Watch the JWT Story!

Storyboard speaks to Tamara Ingram, Global CEO, JWT and Tarun Rai, CEO, JWT South Asia about the challenges that their agency faces today and how they deal with these challenges; to Nick Emery, Global CEO, Mindshare about whether his agency is changing from an agency to a consultancy and how his business is coping with the changing times.

IndiaMART Celebrates the Spirit of Entrepreneurship with `India ki Khoj` Campaign

IndiaMART, the front-runner of the cause of entrepreneurial fervor in the country, is now set to seal its position as the enabler of business growth ...

Aiming for $300 million TVC in quarters ahead: Mphasis

Speaking to CNBC-TV18, Ganesh Ayyar, CEO & ED of Mphasis says 10 basis points (bps) impact due to furloughs will be recouped in the next quarter and the company will maintain margin in range of 13-15 percent.

Jagatjit Industries Unveils IICE Vodka Video Ad Campaign with Kalki Koechlin

In continuation to the brand reinvention of its IICE VODKA series, Jagatjit Industries Limited, one of India’s largest Indian Made Foreign ...

CarWale Registers 21.2 Million Group Visits in September 2015

The CarWale group recorded 21.2 million visits in September 2015; a 16 per cent growth over last year. Of the total visits, CarWale recorded 17.9 ...

McDonald's: Together 4 Real

While most brands in the Quick Service Restaurant category are trying to advertise their deals and menus, McDonald's new TVC communicates the mantra of taking a digital timeout and sharing a few moments with your loved ones. Storyboard went behind the scenes to find out how McDonald‘s plans to tell this story to its audience.

First look at Dulux's new ad shoot

In this action-packed show, we also visited the sets of Dulux's new ad shoot. The TVC is for its premium range of interior paints, Velvet touch, and stars actor Farhan Akhtar who has been endorsing Dulux for the last 7 years. Here's what happened on the sets.

Storyboard reviews Pepsi's new TVC

Last week Pepsi released a new TVC. While it isn't a world cup or IPL campaign, it is the Cola major's first ad this year and stars actors Ranbir Kapoor, Anushka Sharma and cricketer Virat Kohli.

Exclusive preview of Lenovo's new TVC

On Noticeboard, Storyboardy is showcasing the latest TVC from Lenovo. The ad is for the Y50 laptop that is being positioned as the best PC for gaming. Here's an exclusive preview of that.

Exclusive Preview of HDCF Life's new TVC

This week on Noticeboard, Storyboard is showcasing the latest TVC from HDFC Life. It is another instance of an insurance company indulging in long duration ads.

Amazon Kindle: Celebrating the joy of reading

On Noticeboard segment, Storyboard is putting up the latest TVC for Amazon‘s Kindle which has just been launched in India. Shot by Cannes winning ad film maker Ram Madhvani, the film is banking on its music to appeal emotionally to its consumers.

Storyboard: An exclusive preview of GoDaddy's latest TVC

On Noticeboard Storyboard is putting up the latest TVC from internet domain name registrar and web hosting company, GoDaddy. It's an entertaining film that's trying to sell an intangible product - to an audience which may not see the benefits of going online. Here's an exclusive preview of that.

Bisleri goes aggressive, to pump in Rs 50 cr for marketing

After more than a year of keeping low, Bisleri has embarked on an aggressive marketing and distribution drive to push up sales. From 24-hour Bisleri shops to a new TV campaign, it CMD, Ramesh Chauhan is innovating at all levels, reports CNBC-TV18's Tanvi Shukla and Gopika Gopakumar.