The newly launched Eveready TVC shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes some carry torches.
After more than a year of keeping low, Bisleri has embarked on an aggressive marketing and distribution drive to push up sales. From 24-hour Bisleri shops to a new TV campaign, it CMD, Ramesh Chauhan is innovating at all levels, reports CNBC-TV18's Tanvi Shukla and Gopika Gopakumar.