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TAM is not a political cricket ball: Kantar

Eric Salama, CEO of Kantar Group in conversation with Anant Rangaswami talks about new TV ratings agency guidelines.
TAM clears the air, sets clear guidelines

At any given time, you would see a flurry of ads issued by different TV channels all claiming to be No 1 at the same time. Now ratings agency TAM says that its data is being selectively used and misrepresented to make these tall claims.
Dipping ratings,draping new trend,stealing the show

Television Audience Measurement (TAM) has just released viewership data for news channels after a 13 week break.

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Tv Ratings

TAM is not a political cricket ball: Kantar

TAM clears the air, sets clear guidelines

Dipping ratings,draping new trend,stealing the show