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    • World Tequila Day 2025: Elevate your home bar game with 5 not-to-be-missed Tequila recipes

      Celebrate World Tequila Day 2025 with five refreshing tequila cocktail recipes that are easy to make and perfect for any summer gathering. From classic margaritas to fruity and spicy twists, these drinks promise bold flavor and festive vibes. Shake, sip, and enjoy the ultimate tequila toast in style.

    • Best Tequila: How to drink it, what to look for, and price

      Ahead of World Tequila Day (July 24), here’s a snappy 101 on the world’s hottest spirit.

    • All you wanted to know about mezcal, including tequila and made-in-India agave drinks

      Data show the global tequila market has increased by 22%, with the premium-and-above-price segments registering a volume sales increase of 64%.

    • The Tippling Point | It's the tequila that shot to dizzying heights

      With more than 250 years behind its back, Jose Cuervo is presently run by the 11th generation of the Cuervo family.

    • The Tippling Point | One-time Van Halen lead singer Sammy Hagar's new hits, in a different field

      After a wobbly start in Mexico in the 1980s, Cabo Wabo was an instant hit in the US where it quickly became the second best-selling premium tequila.

    • Dwayne Johnson, George Clooney, Nick Jonas and Kendall Jenner; they have all launched their own tequila brands

      Will their combined star power and premium tequila with 100% agave change perceptions about this drink as a basic knock-back-to-get-wasted spirit?

    • The Tippling Point | After all, a drink born out of pure love can't go bad, can it?

      The story of Padre Azul - a premium tequila made with 100% Blue agave - starts with an intercontinental love story.

    • Think carefully before selecting your Tequila brand

      On Noticeboard this week, Storyboard showcases the latest campaign from American tequila brand Hornitos. The aim, is to encourage consumers to think carefully before selecting their Tequila brand of choice. There's a lot that all brands which are in low involvement categories can learn from this.

    • The spirited traveller: Tequila in Houston

      Houston has long been a city associated with big business and when it comes to drinking, the big dog in town is tequila.

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