The menu, additionally, includes street-style sandwiches, milkshakes, bite-sized snacks, and a smaller beverage cup
Storyboard18 caught up with Tata Starbucks CEO Sushant Dash on the sidelines of a new merchandise-line launch, where he spoke about the company’s expansion strategy, new initiatives and what else is brewing.
"My fitness regime gives me an opportunity to gather my thoughts and disconnect from the world for a bit. It is mentally rejuvenating and helps me focus better when I get back to work."
Dash joins Tata Starbucks from Tata Consumer Products where he is currently President Packaged Beverages Business, India, Bangladesh, and Middle East, the company said.
Storyboard Editor Anant Rangaswami speaks to Sushant Dash, Regional President, Tata Global Beverages India on the launch on Jaago re 2.0; to CVL Srinivas, CEO, GroupM South Asia about their recently released GroupM AdEx Biannual Report; and on Noticeboard, watch Augen Vital Kapsel hits a bulls eye with their new commercial.
Tata Global has made 5-6 launches in the last 15 months. It is working in-line with global trends of health, wellness and premiumisation, Sushant Dash, Regional President India of the company.
TGBL, world's second largest player in the branded tea category has entered the branded coffee space at a time when coffee consumption has started rising rapidly across India.