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    • Whirlpool India hits 52-week high following Surf Excel marketing deal with HUL

      Whirlpool India hits 52-week high following Surf Excel marketing deal with HUL

      Whirlpool India said that the two brands have collaborated to deliver superior cleaning performance and convenience to households

    • Bharat Matrimony faces the heat for Holi ad, social media raises boycott call

      Bharat Matrimony faces the heat for Holi ad, social media raises boycott call

      Matrimonial website Bharat Matrimony came under criticism for its advertisement on Holi that was released on Wednesday.

    • Surf Excel: Lalitaji has finally delivered the goods

      Surf Excel: Lalitaji has finally delivered the goods

      It isn’t only the consumer at the top of the consumption pyramid who buys Surf; those in the middle, too, are using it to wash their dirty linen. And this is what makes the $1 billion sales milestone in Surf’s journey a landmark in the consumption story of an average Indian consumer

    • Liquid detergent gains penetration in India even as handwash declines

      Liquid detergent gains penetration in India even as handwash declines

      Several products introduced by the FMCG companies in a liquid format such as liquid detergents, face washes, and dish wash liquids have seen increased adoption, according to data from market research firm Kantar. Handwashes, however, are witnessing a decline after the pandemic-led surge.

    • HUL Q3 net profit seen down 14%, volume may grow 6-7%

      HUL Q3 net profit seen down 14%, volume may grow 6-7%

      According to a CNBC-TV18 poll, revenue is likely to grow 5.7 percent at Rs 8220 crore from Rs 7774 crore (year-on-year) while volume growth is seen at 6-7 percent. HUL had taken a rural distribution clean up exercise during the quarter which may impact volume growth for the Q3.

    • HUL hikes prices of its laundry products; stock gains

      HUL hikes prices of its laundry products; stock gains

      Hindustan Unilever (HUL) has hiked prices of its laundry products Surf Excel, Rin and Wheel to offset raw material cost hike, reports The Times Of India. It touched an intraday high of Rs 289.90 and an intraday low of Rs 284.10. At 09:39 hrs the share was quoting at Rs 287.70, up Rs 3.10, or 1.09%.

    • And the Storyboard Auto Commercial of the year goes to...

      And the Storyboard Auto Commercial of the year goes to...

      Did the innovative prequel to Surf Excel's latest campaign get noticed? What expectations does the Global CEO of Ogilvy-- Miles Young, have from 2011? IIM completes 50 years, what does the brand look to supply the Indian economy? And who is teh chosen one for the Storyboard Auto Commercial for 2010?

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