With an aim to further strengthen its leadership position in the Kannada market, media firm Viacom18 has launched a new general entertainment channel (GEC) 'Colors Super'
"We have got to be present in more regions than what we are present now. We will keep evaluating other languages and regions, particularly in South India," Viacom18 Chief Executive Officer Sudhanshu Vats told PTI.
This week Storyboard speaks to Sudhanshu Vats, Group CEO of Viacom 18 Media about Voot; Roshini Sanah Jaiswal, Promoter and CRO of Jagatjit Industries about revamping their entire range; And Union Minister of State for Skill Development and Entrepreneurship Rajiv Pratap Rudy about the new campaign for National Skill Development Corporation.
Sudhanshu Vats, former vice president at Unilever, tells Forbes India that the business of media is not very different from that of FMCG.
Viacom18 Media today appointed Sudhanshu Vats as its Group chief executive, effective August.
This is a semi-final round of season 2 of lessons of marketing excellence. After the first semi-final, IIM Calcutta is in the lead with JBIMS Mumbai in second position. How will that shape up today? What will the leader board look like? But before that, let us take a look at case study that all semi-finalist teams are facing.