LIME8 takes its eighth stop at SP Jain Institute of Management and Research (SPJIMR). Contestants at this business school are all charged up about the contest.
The case study for SP Jain Institute of Management and Research comes from Absolutdata, a pioneer in the analytics space in India. The challenge for the two teams is to help Absolutdata strengthen its marketing position in the changed global marketplace.
BMW is one the best selling luxury car maker that makes both young boys and grown men go weak in their knees. In 2009 the industry sat up and took notice as BMW beat long term market leaders Mercedes Benz to become the number one luxury car brand in India.
You are watching Tata Crucible Campus Quiz, 2011, the Mumbai Finals. The many cities that this quiz goes to, 24 to be precise, there are a few of these cities where it just gets a little bigger, than the others. Mumbai, certainly one of them, joining me here today are 6 fantastic teams from this region in the final of this episode.