Shereen Bhan, Managing Editor of CNBC-TV18 catches up with Sir Martin Sorrell, CEO of WPP at the World Economic Forum held in Davos and Mark Earls, HERDmeister – Author & Consultant, speaks to Storyboard‘s Editor, Anant Rangaswami about planning as a discipline, his concept of targeting the herds and the potential that India as a country holds.
Anant Rangaswami of CNBC-TV18 talks to Sir Martin Sorrell, CEO of WPP on the need for globalising and localising, lessons for marketers, simplifying the organisational structure and many more subjects.
Storyboard this weak features 1] Sir Martin Sorrell of WPP on the growing emergence of new media companies; 2] FCB's Jonathan Harries on Rohit Ohri's appointment as group Chairman and CEO of FCB Ulka and; 3] the Advertising Agencies Association of India honours Bobby Sista with the Lifetime Achievement Award.
Catch Martin Sorrell, CEO, WPP discuss WPP's digital bids-increasing investments in AppNexus, working with Alibaba, betting on Vice and working with governments to harness digital for day to day activities. He also spoke on why digital natives will further drive adoption of digital and how Prime Minister Narendra Modi took New York City by storm!
The most influential individual in the global media and advertising space is back. This month, Sir Martin Sorrell, CEO of WPP talks to CNBC-TV18's Anant Rangaswami about the sentiment of the hour, prospects for 2014, a verdict on the Sochi Olympics, the Indian audience measurement conundrum, and the Comcast-TWC merger.
An exclusive interview with WPP CEO Sir Martin Sorrell discusses major events communications, marketing and advertising universe.
The new company, Publicis Omnicom Group, will be headquartered in neutral territory - Netherlands with John Wren and Maurice Levy as Co-CEOs. Though this merger may push Sir Martin Sorrell's WPP to second spot, Storyboard reports that it will be a while before the Publicis Omnicom Group can even challenge WPP in India.
In an interview with Anuradha Sengupta of CNBC-TV18, Sir Martin Sorrell, CEO, WPP spoke about his visit to India and how he sees the India business panning out.