Rural Market

As per industry watchers, sales of four-wheelers in urban areas in the first half of the fiscal fell by nearly 3 percent over the previous year, while rural sales grew by almost 5 percent

Reviving rural demand for two-wheelers may get boost before elections

As per industry observers, widespread deployment of funds during polling season will lead to larger sums of money in the hands of people especially in the rural market

Entry level two-wheeler segment will bounce back in the coming quarters: Hero MotoCorp CEO

While Hero MotoCorp will continue to bet on the commuter segment in the long run, the overall market will start looking up as government spending and the resulting jobs and incomes push up demand for two-wheelers.

Consumers are spending more on automobiles due to YOLO factor: FADA President

He added that about 95 percent of EV owners charge their vehicles at home and a widespread availability of charging infra will help grow the segment manifold

Colgate Palmolive India: All-round performance

Rural market recovery remains the key for better performance

Rural market stayed weak in December quarter; urban, premium categories maintained steady growth: Marico

Overall, the sector witnessed some improvement in demand, which was more visible in specific categories buoyed by the festive fervour and oncoming winter season, the FMCG firm said in its latest quarterly update.

Omega Seiki, Agri Junction tie up to deploy over 10k EVs in rural market

In the first phase, these vehicles will be introduced in tier II and III markets of Uttar Pradesh and Maharashtra

Exclusive | Companies tapping tier 2-3 talent pipeline to counter great resignation

Some even argue that tier 2 and tier 3 talents are good at sales and marketing, and are proving to be an asset for successful rural penetration of products and services.

FMCG industry record 9.4% growth in Q4, rural continue to perform and metro cities recover

The rural market continued to perform with strong growth of 14.6 per cent during the period and the metro markets have registered a positive growth after two quarters.

Nestle’s rural shift: strategy or compulsion?

Why does Nestle want rural markets to contribute to a higher share of its sales? Can it succeed?

Hero MotoCorp needs to look beyond rural markets to sustain leadership

Analysts reiterate the need to push through the three-pronged approach spelt out by Hero, which includes strengthening presence in motorcycles through higher penetration in the premium segment, improving presence in scooters and revving up exports

Demonetisation: Here's how small scale industries are faring

With just a fortnight to the December 30 deadline, rural markets remain the worst hit due to demonetisation. Network18 traveled to Kanauji in UP for a ground report on small scale industries.

Rural demand for paints to drive company growth: Berger Paints

Due to falling raw material costs, the company had taken steps to cut down the price of its products by 2-2.5 percent in FY16. However, a further cut in the prices seems unlikely, says Abhijit Roy, MD & CEO of Berger Paints.

July auto sales mixed; industry keenly watching monsoon

Most of the two-wheeler manufacturers registered a weak set of numbers except Bajaj Auto and Royal Enfield, which managed to grow well.

Hyundai sales rise 2.6% in April to 51,505 units

In the domestic market, Hyundai sold 38,601 units last month compared with 35,248 units in April 2014, up 9.5 percent.

LIME: Axis Bank challenge to SPJIMR

SP Jain, the reigning champions of LIME are faced with a challenge to develop a business, distribution and communication strategy for Axis Bank to operate profitability in the rural market.

RINL saleable steel production up 9% in April-August

RINL's saleable steel production stood at 1.21 million tonne in April-August period of this year, compared with 1.11 million tonne during the same period last year.

Maruti looking at small towns to drive Alto sales

Maruti Suzuki is looking at rural areas and small towns to build more volumes for its latest launch the new Alto 800.