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    • YouTube deepens creator-led commerce push in India with Nykaa, Purplle

      YouTube is partnering with Nykaa to launch a programme designed to discover, enable, and accelerate the next generation of India’s beauty and lifestyle creators.

    • Abu Dhabi Investment Authority increases stake in Purplle by leading Rs 1,000-crore round

      Of the total Rs 1,000 crore, around 70 percent was in the form of secondaries where ADIA and other investors bought shares in the ecommerce company from early backers.

    • JSW Ventures fully exits Purplle, sells stake to Manipal Group's Ranjan Pai

      After the exit, JSW Ventures has returned 2.7x of the fund size to investors. JSW Ventures first invested in Purplle's Series A round in 2016.

    • Festive season sale wars: The Amazon Vs Flipkart battle has no clear winner yet

      The Amazon and Flipkart sales, which both commenced on October 8 this year, have thrown up some category winners. But there does not appear to be an overall winner yet.

    • Billionaire Ranjan Pai to invest in beauty company Purplle

      Pai, who recently sold a controlling stake in Manipal Hospitals to Singapore’s Temasek, is paying Rs 60-70 crore to JSW Ventures to become a shareholder in Purplle through a secondary market transaction

    • JSW Ventures sells part of its holding in e-commerce firm Purplle to Abu Dhabi Investment Authority

    • Sequoia-backed Purplle joins unicorn club after $33mn fundraise

    • Exclusive | Purplle eyes $500 million valuation amid Nykaa IPO

    • Purplle gives 22x returns to VC IvyCap, gets investments from Sequoia Capital

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