Pureit

The water purification business was being run under the ‘Pureit’ brand, and the deal has been struck on a slump sale basis, Hindustan Unilever said in an exchange filing on July 15.

Hindustan Unilever weighs sale of Pureit water purifier business

The talks for the sale of the India Pureit business come amid parent Unilever Plc initiating the sale of its majority stake in Qinyuan Group Co., a Chinese maker of water purification equipment that it acquired in 2014.

HUL Q1 net up 10%, revenue below estimates; volume growth at 4%

During the period, its volume growth was below estimates at 4 percent year-on-year.

Watch: LIME semifinal 5 for HUL's PureIt

The Lessons In Marketing Excellence Season 7 competition has reached its penultimate stage, the semifinal round. The case study for the semifinal round comes from Hindustan Unilever‘s PureIt, the world‘s largest selling water purifier. Watch semifinal round 5 for HUL's PureIt.

LIME Semifinal: Teams face challenge by HUL's PureIt

After traversing through the country and picking out India‘s brightest marketers, the Lessons In Marketing Excellence Season 7 competition has reached its penultimate stage, the semifinal round. The case study for the semifinal round comes from Hindustan Unilever‘s PureIt, the world‘s largest selling water purifier.

HUL launches water purifier for the masses

To consolidate its position in the water purifier market, consumer durables major Hindustan Unilever (HUL) has launched Pureit Advanced. The manual-fill water purifier is targeted at the mass segment and has been priced at Rs 2,800.